Like an unpublished telephone number, a website that hasn't been promoted won't have many callers. And having a clever or descriptive domain name, like a memorable but secret toll-free number, won't break the silence either. Never mind that your website, like a bank of trained operators on standby, is waiting to serve your visitors. You can build it, but they won't come if it hasn't been promoted.
There are three key elements to successful website promotion: the things you can do yourself, search engine registration, and paid advertising. We can help with all three.
Self Promotion isn't Sinful
How do you build traffic? Blow your own horn! Put your website address everywhere you display your telephone number -- your letterhead, email signature, invoice, business card, Yellow Page ad, flyers, brochures, circulars, and handouts. Put it on marketing premiums -- calculators, calendars, pens, key chains -- and holiday gift items. You get the idea! And you'll get even more when we finish building your website, and help you design your own self-promotion campaign.
A Symphony of Search
While you're tooting your horn, we'll be training a virtual orchestra of search engines to draw visitors to your website from the highways and byways of the Internet. Actually, the training begins the day we get to work on your site. Every website we build or rework is optimized to perform well in search engines and directories. You don't pay a premium for our expertise, nor do we charge for search engine registration. It's included in our low annual hosting fee! We'll submit your site to the engines that offer free registration, then help you decide whether to use paid submissions and listings.
Paid advertising is the third leg of the web promotion tripod. To us, that means pay-per-click marketing via Google or Overture or both. These companies provide the sponsored links that appear at the top of search results pages in their engines, and by syndication, in most others too. You won't pay for placement or impressions or exposure, just for results. You can start or stop your advertising at will, keep to a budget, and only pay a nominal fee (from a few pennies to a few dollars), when a searcher clicks on your ad and visits your website. Of course, you can handle this yourself, but most of our clients prefer to have us research and select the keywords, write the ads, adjust the budget, and manage the campaign. We think you will, too.